myBlockboard Glossary

A/B Testing

An experiment comparing two or more variations of a campaign to determine which performs best for a specific goal.

API (Application Programming Interface)

An interface that enables software programs to interact with one another, such as processing data from set-top boxes.

Attribution Pixel

A snippet of code in BlockCONNECT used to track conversions and attribute them to specific ads or touch-points.

Audience Tracking Pixel

A pixel type in BlockCONNECT recommended for conquesting and incrementality. It allows advertisers to monitor user interactions across platforms, even outside of Blockboard's network.

BlockCONNECT

Blockboard's attribution dashboard, enabling users to create pixels and monitor their activity across campaigns.

Blockade

Blockboard's post-bid impression verification system, also utilizing blockchain verification.

Blockify

Blockboard’s proprietary pre-bid fraud filtration system built on blockchain verification.

Blockchain

A secure, transparent ledger used for verifying impressions and automating agreements.

Budget Pacing Tool

A feature in Blockboard that allows users to customize budget pacing on a daily, weekly, or monthly basis.

Campaign

A set of advertisements with a specific message and goal.

Campaign Manager

A section in the Blockboard platform for creating and managing advertising campaigns.

Clicks

When a viewer interacts with an ad by clicking on it.

Click-Through Rate (CTR)

The percentage of ad viewers who clicked on the ad, calculated as clicks ÷ impressions.

Completion Rate (CR)

The percentage of viewers who watched 100% of an ad, calculated as viewers who watched the entire ad ÷ total impressions.

Cost per Click (CPC)

The cost incurred per ad click, calculated as total spend ÷ clicks.

Cost per Qualified Lead (CPQL)

The cost incurred to acquire a qualified lead from an advertisement.

Cost per Thousand (CPM)

The cost of delivering 1,000 impressions to a defined audience.

Creative

The physical video advertisement used in a campaign.

Creative Swap

Changing the creative during a campaign to optimize performance.

Day-Parting

Scheduling ads to run during specific times of the day for strategic impact.

Effective Cost per Thousand (eCPM)

The average revenue generated from delivering 1,000 impressions.

Flight

The contractually defined duration of a campaign.

Google Tag Manager (GTM)

A tool that simplifies the implementation and management of tags and pixels through a unified interface.

Impression

The estimated number of viewers exposed to an advertisement. The duration required to count as an impression varies by platform.

Insertion Order (IO)

A contract (or purchase order) defining campaign details, including budget, billing, and client information.

KPI (Key Performance Indicator)

Quantifiable metrics used to measure the success of a campaign, tailored to specific goals.

Lookback Window

The timeframe in attribution modeling during which conversions are attributed to specific ads or interactions.

Macro

Placeholders in BlockCONNECT Pixels that track specific events, such as ${CLICK_URL}, replaced with real values when creatives are served.

Pixel

A snippet of code embedded on a website to track ad performance, viewership data, and user behavior.

Pixel Group

A collection of pixels in BlockCONNECT that can be applied across campaigns.

Private Marketplace (PMP) Deal

A private agreement allowing advertisers to purchase inventory from specific publishers.

Qualified Viewer

A viewer who has watched 96% of a CTV ad and matches the targeted demographic.

Qualified Viewer Pool (QVP)

The cumulative set of qualified viewers from a campaign, used for analysis and retargeting.

Quartiles

Metrics that measure viewer engagement at 25%, 50%, 75%, and 100% intervals of a video ad.

Retargeting

Serving ads to users who have previously interacted with your brand or website.

Scheduled Reporting

A feature that automates the delivery of campaign performance reports on a daily, weekly, or monthly basis.

Skippable Inventory

Ads that viewers can skip, commonly seen on platforms like YouTube.

Smart Contract

Self-executing agreements built on blockchain, ensuring transparent and automated outcomes.

Third-Party Data

Data purchased from external providers to enhance audience targeting and analytics.

Video Ad Completion Rate (VCR)

The percentage of all video ads that play through their full duration.