Budget Pacing Tool

Our platform empowers users to tailor budget pacing according to their needs, offering flexibility on a date, week, or month basis. By selecting the Customize Pacing By Date checkbox you can follow these simple steps to efficiently allocate your budget by weeks, months, or custom date ranges,

Budget Pacing by Date:
1. Select Pace by: Date

2. Select if you would like to distribute the ad group budget by amount or percent

• If by amount: Enter the desired budget for each week under "Budget remaining ($0)" tab - Ensure the full ad group budget is evenly split among weeks
  

• If by percent: Enter the desired percentage split under the "% of budget remaining (0%)" 

3. Click Save

Budget Pacing by Week:
1. Select Pace by: Week

2. Select if you would like to distribute the ad group budget by amount or percent

• If by amount: Enter the desired budget for each week under "Budget remaining ($0)" tab - Ensure the full ad group budget is evenly split among weeks

• If by percent: Enter the desired percentage split under the "% of budget remaining (0%)" 

3. Click Save

Budget Pacing by Month:
1. Select Pace by: Month

2. Select if you would like to distribute the ad group budget by amount or percent

• If by amount: Enter the desired budget for each week under "Budget remaining ($0)" tab - Ensure the full ad group budget is evenly split among weeks
  

• If by percent: Enter the desired percentage split under the "% of budget remaining (0%)" 

3. Click Save

Note: Pacing by weeks/months will auto-populate based on the campaign's start and end date. For instance, if the campaign spans Jan 1st to February 1st, there will be 5 weeks or 2 months available for budget distribution.