Household Type Targeting

In the Campaign Manager, in the Ad Group level, the Blockboard platform provides targeting tools for Household type targeting.

1. Navigate to the Campaign Manager on the left panel
2. Navigate to the Ad Group, by either creating a new Ad Group or editing an Ad Group that's already created
3. Under the Targeting section, select Household targeting
4. By default, all households are targeted, or No preference. 
5. To optimize toward a specific household type, select the household type you would like to focus on: Residential or Business.