Targeting Overview

In the Campaign Manager, the Blockbaord platform provides a robust suite of tools designed for precise and flexible targeting at the Ad Group level. 

Day-Parting

Maximize impact by scheduling ads to display at optimal times of the day.

• Custom Ad Schedules: Set specific times for ad delivery, ensuring your message reaches audiences when they are most receptive, such as during peak usage hours or aligned with daily routines.

 

Audiences

Apply custom-built audiences from the Audience Builder for precise targeting. The following are key categories for audience creation:

• First-Party Data: Upload your own proprietary data, like customer lists.

• Second-Party Data (Qualified Viewer Pools): Re-engage audiences already exposed to your brand.

• Third-Party Data: Choose from a variety of pre-built segments.

• BlockCONNECT: Target users based on their engagement along the customer journey.

• BlockAI Real-Time Segments: Use real-time activity data to engage high-potential customers instantly.

Geographic Targeting

Ensure campaign relevance by targeting users based on their geographic location.

Geolocation

• Country, State, City, Zip Code: Define geographic parameters to reach audiences in specific regions or areas of interest.

• DMA (Designated Market Area): Target by DMA for campaigns that require precision in local broadcast or cable reach.

Geofencing

• Geofencing: Reach audiences based on their physical location with highly localized targeting.

Household Data

Target audiences based on specific household characteristics, allowing for more personalized and relevant messaging.

• Household Type: Distinguish between residential or business households to refine targeting strategies.

• Primary Language: Reach audiences in their preferred language to improve engagement and comprehension.

• Demographics: Segment audiences by age, gender, and other demographic factors, such as targeting women ages 18-34.