Language Type Targeting

In the Campaign Manager, in the Ad Group level, the Blockboard platform provides targeting tools for Language targeting.

1. Navigate to the Campaign Manager on the left panel
2. Navigate to the Ad Group, by either creating a new Ad Group or editing an Ad Group that's already created
3. Under the Targeting section, select Language targeting
4. By default, all languages are targeted, or No preference.
5. To optimize toward a specific language type, select the language type you would like to focus on: English or Spanish.