Ad Group Tactics

Selecting an ad tactic will determine how we drive results within the ad group. Here's a simple breakdown:

• If you choose "reach only," your ad group's primary focus will be to drive unique reach

• If you select "reach & frequency,” you would be able to incorporate frequency capping by choosing a value in “Show My Ad" 
  • If you opt for "drive reach & frequency per ad," the frequency control will apply to each individual ad. On the other hand, if you choose "ad group", the frequency control will apply to the entire ad group.